About Us

Passion for how our products can change lives is what drives us

We are an over-the-counter consumer healthcare company focused on bringing innovative solutions to chronic diseases where there are poorly effective treatment options or safety issues. We come from a pharmaceutical dermatology background and have a passion for helping people with skin diseases and inflammatory based health conditions.

We have depth of experience and understand the current treatment gaps. We are on a mission to find a better way to help people, such as those with psoriasis and other inflammatory diseases. We take a holistic and innovative approach. We incorporate natural botanical ingredients and harness the advantages of combination therapy and treatment systems to achieve better results and improved health outcomes.  Our products are science based, clinically tested and manufactured to the highest quality pharmaceutical cGMP standards.

Our customers are at the center of everything we do. Our fulfillment comes from hearing stories about how our products have improved and transformed our customers lives.  Our purpose is to improve the quality of life of others and help people to live life to its fullest. Passion for how our products can transform lives is what drives us.

We will share one of those stories with you. This is Karl’s story:

We met Karl at a business event in Dallas. Karl had a marketing company and he also had a local radio talk show. He told us his story that he struggled with psoriasis for years and tried many prescription and non-prescription treatments with mediocre results and finally tried a biologic that was giving him results but experienced severe side effects that caused him to stop treatment. Karl told us he actually gave up on all treatments and resorted to simply hiding his skin patches under his clothing. Karl was also a soccer coach and always wore long athletic pants in 100-degree Texas heat to avoid stares and questions by parents if his condition was contagious. He also avoided going outside in shorts or going to public pools with his kids. 

Karl was excited to hear we were going to launch our new treatment system for psoriasis. Although he was skeptical he wanted to try our products and see if they would work were the others failed. After seeing some initial results, he was motivated to continue. In 4 months, Karl was virtually clear of his psoriasis symptoms that once covered over 25% of his body surface. He told us he was now wearing shorts and for the first time, took his children to a water park on vacation without worrying about the stares and whispers from others. It has changed his life.

Hearing stories from people how our products can transform lives is what drives us. Helping each customer on their personal journey to improve their lives and live life to its fullest--this is our purpose.

  • Dedicated to helping change lives
  • Psoriasis community driven innovation
  • Scientific evidenced based research
  • Customer centric culture
  • Partner with psoriasis advocates